Clare Lancaster is a communication design professional with over 10 years of online business development and marketing experience and the owner/editor of Women In Business, a website that helps women in business and female entrepreneurs use the internet for business.
Her work has been featured in the Wall Street Journal and Forbes and she is a regular columnist for Nett Magazine.
Clare takes some time out of her very busy day and spends some time talking to Your Balance about her new and exciting venture.
What is your elevator pitch?
Women In Business.com is a website that helps women in business and female entrepreneurs use the internet for business.
What is your website addy?
What kind of family environment did you grow up in?
I grew up in a typical Australian household but we probably had a little more focus on business then the average family. Our grandparents were business owners, my parents started their own business and when we (my two older brothers and I) were growing up we were always putting together little money making schemes!
What were the early days like trying to break into the industry?
My latest venture is only a few months old so it’s still early days in that regard! I’ve freelanced throughout my 10 year digital communications career so Women In Business feels like an extension of that. Except now I get to use my skills for my own business.
What ‘normal’ jobs have you done?
I’ve always been involved in the internet industry – beginning my career as a search engine optimisation specialist for an international online marketing agency in 2001. From there I worked at an ASX listed domain business in Brisbane in affiliate marketing, search and domain monetisation.
Do you see your life as a balance between ‘life’ and ‘work’, or are they well blended?
I definitely see my work as being part of my life. I wanted to use my skills to create a business where I’m spending my working hours to help create something that was profitable and aligned with my personal values and beliefs. The biggest compliment I get is when people say they love my work – I see it as a craft – not something I spend allocated amounts of time on.
Do you have a favorite saying? If so, what is it?
Luck only falls in your lap if your lap’s in the right place. Anon.
What advice would you give your 16-year-old self?
It’s all going to work out fine – stop worrying and start enjoying!
Leah Gibbs is the Founder and Business Manager of Lifestyle Careers.
Lifestyle Careers is an online recruitment job board. Our niche and specific focus is the advertising of flexible employment and work at home positions. It is designed for professionals wanting to balance their work and personal life.
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