So much of the time if you talk to an accountant or business advisor they will tell you the best way to improve your business is to simplify it… and I don’t disagree. Streamline your processes, make fewer procedures, simplify everything if you can, and it can help your business run smoother. However let’s not simplify things too much… a little complication can go a long way to improving your bottom line.

OK, probably time for me to explain what I am talking about before you completely switch off… let’s talk about sales as it gives us a great starting point. Sales is a numbers game, whether you like it or not the age old cliché is true.

As a salesperson you will have a certain hit rate; if you work in a retail store, you might have to speak to ten people to make one sale, if you work in a call centre it might be 20 calls to make one sale, so in order to make a certain amount of sales you just multiply your gross figure by the amount of sales you wish to make… Have I taught you how to suck eggs yet?… Ok… you get my point. Read the full article →

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